SortedOps LogoSortedOps

Backend Systems for B2B service businesses

You've built a strong business, but your delivery stack's held together by too many tools and late nights. I design backend infrastructure that actually scales: lean, automated where it counts, and built to survive.

No duct tape, no tech debt. Just clean, reliable systems — built with AI where it earns its keep, and human logic where it matters.

If ops chaos feels normal, it shouldn't. Let's rebuild the foundation before it cracks again.

Who I Work With

I partner with service businesses (20-100 staff) that have outgrown their backend — the kind where scale has started showing cracks.

You're probably:

  • Drowning in manual admin
  • Using 10+ tools to keep 5 workflows alive
  • Missing internal tech leadership
  • Wasting dev hours on ops problems
  • Still onboarding clients with spreadsheets, screenshots, and Slack threads

I don't work with:

  • Solo founders looking for a VA
  • Enterprise orgs with 6-month RFP cycles
  • Teams looking for front-end builds or new dashboards

This is the unsexy work, the part no one sees.
It's the spine of the business, and when it's weak, everything else collapses.

What I actually Fix

Not deliverables, not dashboards.Just the backend systems work that keeps your business from quietly bleeding time.

Workflow Clarity

No more tribal knowledge. I map how work really moves through your company like delivery paths, handoffs, client touchpoints, so things stop slipping through cracks. Everyone knows where the work lives and who owns it.

System Architecture

Your operational spine rebuilt from the ground up: lean, documented, scalable. Not another duct-taped setup with prettier labels, but an infrastructure that won't fold the next time you double headcount.

Internal Automation

Replaces grunt work with logic. Every manual step is one more leak closed. I automate with purpose, not for show.

Visibility & Control

Your systems stop hiding problems until they're fires. I build visibility that shows you what's breaking, why, and where to fix it.

This isn't just a backend cleanup.
It's the backbone your ops team wishes they had before everything started creaking.

How I Work

Every engagement starts with a backend audit.
From there, we either build a long term foundation, or move fast to patch what's critical.

Backend Audit

Deep diagnostic of delivery friction + workflow mapping

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Retainer Partnership

Ongoing backend leadership optimisation and infrastructure scaling.

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Systems Sprint

Targeted systems rebuild (ops stack, onboarding, delivery flows)

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Real Problems. Fixed for Good.

Backend chaos isn't a theory, it's a daily pain.
Here's how I've rebuilt broken systems under pressure.

Client Pipeline Infrastructure (CRM Rebuild)

Cut CRM costs by 80% and cleaned up 10K+ records, built a client pipeline that scales instead of choking growth.

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Follow-Up Automation (Zero New Tools)

Automated account manager check-ins using existing tools — zero new software, zero subscription bloat.

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Enterprise Compliance Sprint

Delivered a complete compliance stack in under a week, enabling a scaling firm to pass enterprise checks without new hires.

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What You Actually Walk Away With

Clean systems, clean ops, more time to run the business you actually built.

10-20 hours a week reclaimed
Ops stops leaking time through duct-taped workflows. You finally get your weeks back.

One brain behind all your tools
Docs, dashboards, CRM, check-ins — all speaking the same language. No more tool chaos or guesswork.

Workflows that run without asking
Delivery happens cleanly, the same way every time — without you babysitting it.

Scale without adding headcount
Grow without hiring another manager, VAs, or tech staff.

If your team's scaling faster than your backend can handle, it's time to rebuild the spine.

Ready to finally fix the backend?

No fluff, no excuses. Just clean systems that scale.