About Me

Most service businesses don't fail because of bad branding or broken sales.
They fail because the backend can't handle what they're trying to grow into.

I’m Kenneth Atmadja — founder of SortedOps and your embedded Internal Systems Lead. I partner with service businesses (20-100 staff, usually post-7 figures) who've outgrown duct-taped operations and want a clean, quiet backend that scales without chaos.

I’ve led internal systems for real businesses — rebuilt chaotic delivery flows, replaced duct-taped automation with lean workflows, and designed backends that save founders 10-20 hours a week. I bring a systems-first mindset grounded in:

• Systems that scale delivery without bloating headcount
• Automation that kills admin load, not just click buttons
• Documentation your team will actually use — and follow
• Strategic infrastructure that holds under pressure

This isn't task-based work. It's backend architecture, built to scale and last.