Backend Wins Under Pressure

CRM Rebuild — Cut Cost 80% Without Breaking Ops

Built for internal ops at an 8-figure commercial services firm

Audited 10,000+ stale records, redesigned CRM logic, and migrated to a leaner system.

• 80% reduction in CRM cost
• Active/inactive segmentation logic
• Mapped CRM flow to client delivery stages

Follow-Up Automation

Built for AMs at a national commercial company

Designed a zero-subscription client check-in system using Google Sheets, Gmail, and Apps Script.

• 100% proactive check-ins across all clients
• No software spend — fully built on Google Stack
• Frequencies auto-managed based on revenue

Enterprise Compliance Sprint — Tender-Ready in 7 Days

Built for a scaling ops firm bidding on 6-figure enterprise contacts

• Full ISMS policy set created in one week
• No legal firm involved
• Passed enterprise-grade compliance checks

Recruitment Infrastructure Cleanup

Built for a fast-growing company with 150+ contractors

• Centralised candidate tracking across all regions
• Standardised process between AMs, Ops, and Recruitment
• Deployed backend tools to reduce onboarding churn

Quote Revival System

Built to recover dead pipeline and revive sales ops

• Automated 90+ days stale quote follow-up
• Re-engaged leads via Google Sheets + Gmail
• Tagged status, escalated by value, routed to AMs
• No extra tools added — all inside the stack

Delivery Audit for a Scaling Service Business

Mapped for a team scaling two divisions across training and financial ops

• Diagnosed handoffs, tool bloat, and onboarding gaps
• Mapped workflows across Zoho, Eventbrite, Boost.space
• Delivered audit Loom, system map & prioritized action plan